B4U Music has come up with an innovative way to lure new viewers to the competitive yet prestigious breakfast slot. The popular channel will be launching a breakfast show, a first on a UK Hindi music channel. ‘Bollywood Breakfast’ will be presented by the channel’s VJs Salil, Kushboo and Romil. A statement from the channel’s press department commented on the new show, "Bollywood Breakfast will include the chart-topping music and the hottest tracks from the latest movies. The gap between Bollywood and Hollywood is continuously narrowing; both industries are now working closely to incorporate the east-meets-west culture in the mainstream film market. This integration is illustrated in the Bollywood Breakfast show which will keep viewers up to date with news and gossip from Hollywood as well as Bollywood."

B4U Music is available as part of the South Asian package from Dih Network.